Bringing Your Products to the Market
- Are you from Europe and wish to launch a new product in Vancouver?
- Are you already established here and would like to spread the word about your product?
- Are you hoping to market your new or existing service?
You might need a:
a. Marketing Plan
b. Public Relations Plan
c. Promotions Plan
Perhaps you have an event where Germans, Swiss, Austrians and other Europeans are your “target market”:
a. Soccer Games
b. Concerts
c. Business Associations/Chambers
d. Festivals
e. Trade Shows/Markets
f. Other: ____________________
PR Plan:
a. Understanding the “current state”: is this a first-time event or has this happened every year? See what competitors are up to…
b. Establish a goal: usually selling tickets or giving people an opportunity to find out about and share your event
c. Define your audience: key audience, segmentation of said audience and plans for each of them
d. Choose tactics: where does your audience spend their time and how can you best reach them using a mix of channels?
e. Measure & report: Benchmarking, campaign monitoring and focus groups
f. Prepare a budget
What will you need:
a. Website
b. Blog
c. Facebook Page
d. Media of some kind (podcast, webinar, webcast, YouTube Channel)
e. Company newsletter
In order to set all that up, you will need:
a. Logo
b. Banner
c. Images (photos)
d. Complimentary colours & design elements
e. Vision or Mission Statements and/or policies & procedures
If you would like your event or company to stand out, you need to consider being “media-friendly”:
a. Include past press releases and media coverage
b. Offer detailed information on your products and services — both short blurbs and detailed specs for those who want more info
c. Include high-resolution pictures
d. Highlight your own achievements and successes
e. Offer a media kit with “press ready” quotes
